DAL Luncheon / CABLE DAY - Tues, Dec 14th

Don’t miss this great educational and networking opportunity. We look forward to seeing you there!

Cable Day
Dallas Ad League EVENT LUNCHEON:
Inside Cable Television – What’s Driving Advertiser Demand
Tuesday, December 14 2010, 11:30am - 1:30pm


Inside Cable Television – What’s Driving Advertiser DemandCable TV advertising is continuing to grow faster than ever. During this past upfront buying season, advertiser demand resulted in a 20% increase in spending over the previous season. In fact, some networks even turned business away.

Although new media and emerging technologies are growing faster than ever, traditional media is not just surviving, it’s thriving.

Why the sudden growth in television advertising with new viewing options available? What do these changes in the $8 billion cable industry mean for advertising?

Come to our December luncheon and discover these answers. AAF Dallas will be hosting a panel of senior-level network executives who will discuss the state of the cable industry, including such topics as:

-the continued growth in ratings
-the innovation behind spin-off launches
-the growth of non-fiction programming
-emerging platforms
-rollout of addressable TV

Our distinguished panel will include:
• Mel Berning, EVP of National Ad Sales – A&E Television Networks
• (speaker to be confirmed) - AMC
• (speaker to be confirmed) – Discovery Networks
• Bruce Lefkowitz, EVP of Ad Sales – National Geographic Channel/Fox Cable Networks
• Jon Steinlauf, SVP of Ad Sales – Scripps Networks

Moderating the discussion is Sean Cunningham, President and CEO of the Cabletelevision Advertising Bureau.

WHEN: Tuesday, December 14, 2010 11:30am – 1:30pm

WHERE: Doubletree Hotel – Campbell Center, 8250 N. Central Expressway, Dallas, TX 75206

For sponsorship opportunities, please contact Frank Kopec ( frank@aafdallas.org This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).

Click Here for more DETAILS: http://www.dallasadleague.org/index.php?option=com_jevents&task=icalrepeat.detail&evid=166&Itemid=612&year=2010&month=12&day=14&uid=cf1d991de5a3c1129a6cc4e692aab28d&catids=159